January 17, 2023

You Say You Want a Revolution

By Ryan Ashton

By Ryan Ashton


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We’re starting a revolution. A payday revolution.

Today we’re marking the start of a new era of on-demand pay for millions of Americans, with a new brand experience, inclusive of a new instant.co website, a new animated video and a new card for our valued card holders.

It all starts at paydayrevolution.com.

Where We Come From

Instant was built from, and continues to be driven by, a commitment to a single, unifying goal – to change the definition of payday.

In 2015, we were formed by a belief that employees shouldn’t have to pay to get paid. And today, we continue to proudly stand by the principle that access to wages should be an employee right, and not a privilege.

The release of these new elements of the Instant brand reflect all of this, and more.

Our Three Pillars

We exist at the intersection of three core pillars: Humanity. Technology. Vision.

Humanity: we exist to improve the lives of those we serve, no matter their needs.

Technology: we pioneered the idea of fee-free, on-demand pay, and we are continuously committed to the use of technology to empower the lives of those who need it.

Vision: we know that the future of the two-week pay cycle is limited and know the benefits of changing it are limitless.

Our Ongoing Mission

We are bold. We are unapologetic. We are effortlessly transparent because we have nothing to hide.

We have built the most comprehensive fee-free platform that helps bridge the gap between employer and employee. Between today and payday. To engage, empower, and foster financial wellness for all.

We know that access to earned wages on demand is not only an employee’s right, but the right thing to do. Because of this, we‘re on a mission to be a positive change for those we serve – to make their lives easier, happier, and more financially secure.

Our mission is to help businesses improve employee financial wellbeing by providing workers with instant access to pay they have earned, when they need it.

Our vision is a world where living paycheck to paycheck is extinct.

Our Brand

While many of the changes to the Instant brand are new, you’ll notice that the smile in our logo remains. That’s on purpose. That’s because our goal – it always has been, and always will be – is to deliver delight to those we serve, instantly.

Our new color palette has been specifically chosen, as it reflects warmth, yet remains playful and invokes a sense of delight.

Our new illustrative style brings light and a sense of joy to everything it touches.

To encompass all of this, we’ve rebuilt instant.co from the ground up, visually reflecting all that we stand for, and making our stance as revolutionary leaders plain for all to see.

But that’s not all.

We have a new video, titled ‘Choices’ that explains how organizations can be a beacon of light for their employees and give them the right option for improving their financial wellness. Check it out here.

We’re also launching a new card for our valued customers – one that captures the essence of Instant’s fee-free model, and makes us a regular part of helping everyday Americans take control of their financial wellness. Keep an eye out for the new card over the coming weeks.

We’re immensely proud of who we are and what we stand for. We think you will be too.

We invite you to visit us at instant.co to have a look around. If you want to be a part of the payday revolution, drop us a note to say hello.

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